I don’t know about where you live, but Christmas is starting to seep around the edges everywhere here. In the last week, I’ve gotten two Christmas catalogs in the mail, letting me know that I need to get a jump on the decorating and gift buying and plans for cooking.
Today at Target, while I was hunting for mosquito repellant (still a dire need where I live), I wandered lost among the Halloween costume aisles hoping to find a last remnant of an outdoor section where the repellant sat all summer. And that’s when I stumbled upon an entire section of Christmas cards. In September.
My husband and I haven’t figured out Thanksgiving plans, and already, marketers and merchants are subtly trying to convince me that I’m almost behind the curve on Christmas planning.
All of this got me to thinking about what these retailers are attempting to accomplish, and I think it’s this: If they can make me worry that I may end up with a “less than” Christmas, one that’s less than my neighbors or friends or even the Christmas I imagine in my mind, I’ll buy a bunch of stuff now to make sure I at least look like I’m having a “more than” Christmas.
When the world makes us feel “less than”
I’m not sure when I first learned the less than symbol (<) in math (you know: 3<4), but I’m guessing it was at a pretty young age. You know what else I learned about “less than” at too young an age? What it meant to feel less than. Continue reading